In the first part of 2019, Bon Prix will open the doors of its new pilot store. Under the motto “Fashion Connect” they want to combine all the comforts of online shopping with the advantages of physical sales. With this new set-up Bon Prix changes their strategy to better reach its target group, women over 30.
Through an app the visitor is digitally supported during shopping, which should lead to a unique and comfortable customer experience, according to Rien Jansen, Managing Director of Bon Prix.
More information about this pilot store and Bon Prix can be found here.