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We open the doors to Industry 4.0


Mieloo & Alexander is a system integrator with roots in process improvement consultancy. We specialize in innovative AutoID, RFID and locating solutions.

Founded in 2000

Our company was founded in 2000 by Joseph Owusu and Sander Merkx. Initially, we focused on e-commerce integration and IT-driven change projects in supply chain and logistics environments. When UHF RFID technology was introduced and EPC Global launched in 2003, we embraced this technology as an enabler for correct and timely information through open, standards based supply chains.

Since that time, our company has evolved from a pure-play consultancy firm to a hands-on AutoID integrator. We combine the thorough understanding of business processes and IT-systems with deep, extensive technical knowledge of a large variety of AutoID, RFID and locating technologies. We have collected extensive experience in deploying innovative technologies in logistics and manufacturing environments.


Today, Mieloo & Alexander designs, builds and deploys standard, configurable track & trace and stock management solutions in Fashion & Apparel Retail, Asset Management and Supply Chain environments. We enable our clients to automate data collection, streamline business processes, make data-based decisions and achieve operational excellence.


Most of our experts and professionals are based at our head office in Hoofddorp/Schiphol Airport, The Netherlands. From there we serve a multi-national customer base in Western Europe with rollouts to the US and Canada, and Asia Pacific.


In 2018 Capital A (formerly ABN AMRO Participaties) acquired a majority interest in the company. Mieloo & Alexander’s founders remain shareholders. They continue to lead the company in expanding and refining standard solutions and prepare for international expansion, to serve our globally operating customers even better.


Our core values are

  • We manage risk and take responsibility for results
  • We are clear, systematic and determined
  • long-term customer relationship
  • Good, long-term relationships with our employees are a key component of our success

Management team

The management team of Mieloo & Alexander consists of:

Sander Merkx

Sales and Business Development


Would you like to know more about Mieloo & Alexander?

Like to know more?

Want to learn more about the possibilities for Auto-ID & RFID for your business? Please call or contact us via the form on our website, and we will get in touch.


Mieloo & Alexander logo

Wegalaan 24 - 2132 JC - Hoofddorp