Team

'Transforming Mieloo & Alexander with Vision, Ambition, and a Customer-Centric Strategy.' 

Role and Responsibilities: As the appointed CEO of Mieloo & Alexander, my role is to lead the company into a profitable future, where our teams are proud and engaged to deliver intelligent track & trace solutions that enable supply chain visibility for our customers. In order to reach this ambition and stay competitive, we need to be agile to adapt to market dynamics and ever changing needs of our customers. This requires not only market knowledge and experience, but also some self-reflection to validate if our capabilities that brought us here, are still the once that helps us to reach our ambitions for the future. If so, lets continue on this path and if not, we adapt and move forward. 

Background & Skills: I bring relevant experience from previous leadership and transformation roles at technology giants ThermoFisher Scientific and Vanderlande Industries. With a proven track record in technology, logistics, and consulting, my background reflects a good blend of expertise which helps Mieloo & Alexander in its challenges. My leadership is characterized by a fresh perspective and an innovative spirit, which is helpful in driving our transformation, but also for and with our customers.

Successful Projects: I started my career at Mieloo & Alexander and in the early days of RFID technology we delivered an RFID enabled Crate Registration System for Euro Pool Systems. The solution was highly innovative, under high time pressure and therefore very challenging, but we managed as a team to deliver successfully with a happy customer as result. These kind of projects you will never forget and makes you proud as a team. In the meantime the RFID market has matured and many of such projects has been delivered to many great customers. Now being back in the game and leading the company, I am confident that we can leverage our 20 years of experience and build a great future for Mieloo & Alexander and our customers. 

''Empowering businesses through innovative RFID solutions is my passion and expertise.'

Role and Responsibilities: As a Senior Technical Consultant at Mieloo & Alexander, I lead the design and execution of RFID and AutoID systems, leveraging our comprehensive solutions suite. Collaborating closely with clients, I orchestrate successful project implementations, drawing on my deep technical knowledge, understanding of business processes, and stakeholder requirements. My focus is on delivering value-driven solutions that propel our clients towards their objectives.

Background & Skills: With over 14 years dedicated to RFID technology, I bring a wealth of experience to every project. My journey includes active involvement in product development and evaluation cycles, earning the trust of major industry vendors. Holding a certification from the RFID Professional Institute further validates my expertise and commitment to excellence.

Successful Projects: Among my achievements at M&A, I take pride in delivering impactful solutions such as a multi-site track and trace system for a leading trucking manufacturer and a cutting-edge retail solution at the Heineken Experience Center. These projects exemplify our dedication to innovation and our ability to deliver tangible results that drive business success.

'Architecting Tomorrow's Innovation: Where Cloud, IoT, and Excellence Converge.'

Role and Responsibilities: As an IoT Minded Cloud Native Architect and Engineer, I spearhead innovation and service expansion at our company. Responsible for designing, building, and deploying serverless platforms, I enhance supply chain visibility and enable data integration. With a rich background, including 5 years at a top IT and cloud consultancy, a Bachelor's in Creative Technology and Computer Science, and a Master's in Human Media Interaction, I bring a wealth of expertise.

Background & Skills: My analytical mindset and commitment to continuous improvement shine through in my focus on DevOps, modularity, and event-driven architecture. I played a crucial role in the energy transition, designing a major IoT platform central to device management. Notably, I led the development of an event management platform for a local postal company, showcasing my expertise as a lead developer and solution architect.

Successful Projects: In my daily tasks, I engage in SCRUM rituals, deep dive into code, and contribute to strategic presentations. My future outlook centers on fostering a transformative DevOps culture and staying at the forefront of industry trends. Outside of work, I find joy in sourdough baking, piano playing, marathon running, and building smart home applications. My journey embodies a commitment to innovation, continuous improvement, and a belief in technology's power to enhance business outcomes and quality of life. I am eager to contribute to our company's success and the evolution of IoT and cloud computing.

'Guiding M&A's growth, I shape success in the DACH region with strategic relationships and innovation.'

Role and Responsibilities: In my role as Regional Sales Manager "DACH," I focus on driving business in the German-speaking region. Serving as the primary customer contact, I cultivate relationships with partners, suppliers, and key accounts while strategizing sales and aligning actions with marketing initiatives. I strive to drive business growth, expand M&A in DACH, and strengthen the partner network. My focus is on solidifying the company's reputation and championing innovative solutions, fueled by exciting industry developments.

Background & Skills: Armed with an MBA in Business Administration, specializing in logistics and information systems, I boast 14 years in the RFID and IoT industry. My role benefits from communication skills, a positive attitude, and a fervent drive for technology integration, coupled with process optimization expertise. Understanding customer pain points is key to implementing smart solutions and conveying enthusiasm effectively.

Successful Projects: With 14 years of experience, I've played a pivotal role in diverse RFID projects. At M&A, I excelled in full hardware and software integration. Noteworthy achievements include innovative concepts for Union Stahl and successful projects like HKM's pallet tracking. Daily tasks encompass customer consultations, partner network management, internal solution discussions, and communication handling, leading to varied workdays filled with discussions, phone calls, and extensive business travel.

'Driving operational excellence to achieve strategic goals is my passion. With a focus on efficiency and quality, I lead teams to deliver exceptional results, ensuring business success!'

Role and Responsibilities: As Operations Director, I oversee and optimize day-to-day operations in Delivery, IT & Support, ensuring efficiency and alignment with strategic goals. My focus areas include operational strategy, process optimization, vendor & contract management, quality assurance, risk management, and health and safety compliance.

Background & Skills: With an MSc in Mechanical Engineering, I bring expertise in key account management, service and delivery, business development, project management, and AutoID technology for Track & Trace implementations.

Successful Projects: Leading successful projects in process optimization, quality assurance enhancement, and operational efficiency improvements, resulting in significant cost savings and improved customer satisfaction.

'Turning stories into Strategies for Unparalleled Impact!'

Role and Responsibilities:As a Marketing Manager, I humbly embrace the role of storyteller and strategist at M&A. My focus lies in crafting narratives that resonate, devising thoughtful marketing strategies, and executing campaigns to elevate our brand and engage customers authentically. In a rapidly evolving field, I prioritize innovation, nurturing creativity to deliver impactful campaigns that keep us relevant. My approach is rooted in aligning every effort with our core objectives, fostering a vibrant marketing landscape.

Background & Skills:My background encompasses market analysis, brand development, and digital marketing expertise, coupled with a strategic mindset that drives business impact. Through active listening and a commitment to staying abreast of industry trends, I strive to lead by example, fostering collaboration and effective communication across teams. Noteworthy projects include a comprehensive rebranding effort, which yielded heightened online visibility and enhanced audience engagement, reflecting our commitment to continuous growth and evolution.

Successful Projects: Implementing our new strategy involved a comprehensive rebranding initiative, including new visual elements, engaging videos, and compelling content. This effort successfully elevated our online visibility, resulting in increased brand awareness and audience engagement across digital platforms.

'Navigating Complexity, Ensuring Excellence!'

Role and Responsibilities: I serve as the linchpin between concept and execution, overseeing projects from initiation to successful completion. My primary focus is on ensuring optimal team performance while meticulously managing project parameters, including budget, scope, and timelines. With a consulting background, I bring a critical eye to every aspect of a project, fostering a culture of excellence and precision.

Background & Skills: My expertise lies in extracting the best from each team member, ensuring they reach their full potential. Through adept leadership, I cultivate an environment that encourages collaboration, innovation, and individual growth. My role extends beyond project logistics to support the interplay between team members, enhancing cooperation and cohesion. Effective collaboration and transparent communication are at the core of my project management philosophy.

Successful Projects:One of the projects I am proud of is the PostNL event management project. One of my responsibilities was to ensure that business, IT, and operations were aligned, enhancing added value to the supply chain.

'Driving Efficiency Through Innovative Solutions.'

Role and Responsibilities: Solution sales, sales consultancy, voice of the customer, and account director. Key focus is to understand the requirements of our clients and translate these into client-specific solution proposals, as well as into new features and enhancements of our existing product portfolio.

Background & Skills: I was trained as a business economist and have worked as a process and IT/SAP consultant and implementation project & change manager for more than 15 years, primarily in supply chain environments. Additionally, I have 20 years of experience designing, building, and deploying RFID and AutoID solutions in retail stores, warehouses, and manufacturing environments.

Successful Projects: Scania Parts: rollout of overhead and outbound RFID solutions to the Global Spare Parts DC in Genk, Belgium. Volvo Trucks: rollout of overhead and outbound RFID solutions to the Global Spare Parts DC in Gent, Belgium. Rollout of fixed and overhead RFID readers to support M&A’s real-time inventory and locating and refilling task management solution to 40 outlet stores of PVH Europe. Rollout of an RFID-based track & trace solution to 2 production plants of Fehrer in Germany and the Czech Republic, to track, trace, and sort foam parts for car seats and interiors with embedded UHF RFID tags.

'Turning conversations into deals and handshakes into partnerships!'

Role and Responsibilities: I spearhead sales and revenue growth. Crafting strategies, negotiating contracts and launching products are key responsibilities. My daily tasks include managing the sales team, engaging customers, and implementing strategies, ensuring a dynamic mix of challenges and triumphs. My goal is to lead M&A in real-time inventory management. I am excited about RTLS advancements with RFID & UWB, and affordable fixed barcode scanning solutions.

Background & Skills: My career focuses on the Auto-ID industry, excelling in Enterprise Mobility solutions. My toolkit encompasses sales, relationship-building, and people management. Success lies in active listening—a vital soft skill. From Account Management to Commercial Director, I've strategically sold solutions to major companies.

Successful Projects: I take pride in successfully selling strategic enterprise mobility solutions to industry giants such as DHL, PostNL, KLM Airlines, Schiphol Airport, Dutch Railways, Volvo Cars, and many more.

'Driving IT forward with expertise, Innovation, Dedication'

Role and Responsibilities: In my role as Team Lead for IT & Support, I oversee the dynamic maintenance of internal M&A systems, ensuring seamless operations. My responsibilities extend to managing the support team, prioritizing customer satisfaction and timely issue resolution. Aiming to elevate our support services to a first-class, proactive level is my primary goal. I am particularly enthusiastic about the industry's potential advancements in Artificial Intelligence (AI), driving our team toward cutting-edge support solutions.

Background & Skills: Rooted in MBO 3 ICT education, I devoted nearly 17 years to a medium-sized accounting and tax consulting firm, progressing to System Administrator. Committed to growth, I completed evening studies, earning an HBO Bachelor's degree in IT. Achieving this, along with Ethical Hacker training, is a point of pride. My success is a fusion of technical proficiency, effective communication, and creativity, driven by a hands-on mentality for proactive problem-solving.

Successful Projects: I've played a pivotal role in the ongoing success of the Volvo Cars project, focusing on setting up and managing handheld devices through SOTI, creating configuration policies, and providing dedicated customer support. This project reflects my commitment to excellence, showcasing technical expertise and unwavering dedication to customer satisfaction.

'Navigating the intersection of technology and business, crafting success with precision and innovation.'

Role and Responsibilities: In my role as a Senior Business & Technology Consultant, I serve as the technical backbone of our team, ensuring the delivery of high-quality solutions to our clients. I am in charge of creating good and effective designs to making sure our solutions are excellent and even better than what customers expect.

Background & Skills: With a background in Mechanical Engineering, my expertise extends to the complexities of logistical and supply chain processes. This diverse foundation allows me to approach challenges with a unique perspective, fostering innovation and efficiency in our solutions.

Successful Projects: I've had the privilege of leading impactful projects, such as optimizing Scania Parts logistics and implementing full automation in central DC outbound processes. Additionally, my significant role in the Suitsupply project involved overseeing the complete RFID integration, seamlessly connecting outbound DC processes to point-of-sale operations in stores. 

'Integrating innovation with precision, I bridge the gap between vision and execution.'

Role and Responsibilities: As a consultant at M&A, I specialize in seamlessly aligning sales strategies with technical prowess. My responsibilities encompass integrating cutting-edge solutions into our clients' operations, conducting thorough concept testing, and overseeing pilot programs. My primary objective is to ensure seamless integration of our solutions, fostering lasting partnerships with our customers.

Background & Skills: With a foundation in AV engineering, I swiftly transitioned into the realm of smart building technology, where I honed my skills in integrating diverse IoT solutions. Embracing new challenges, I ventured into M&A, delving into the intricacies of Auto ID technologies within the supply chain domain. My expertise lies in analytical thinking, adeptness with new technologies, and a knack for constructing customized solutions tailored to our clients' needs.

Successful Projects: Notably, at Wayfair, I spearheaded a groundbreaking project that transformed warehouse management. By implementing an RFID system on pallets, we revolutionized inventory tracking, streamlining operations and enhancing efficiency. This successful endeavor underscored our commitment to innovation and our ability to deliver tangible results that drive business growth.

''Innovation is about transforming the way we do business, one solution at a time.'

Role and Responsibilities: As a Business & Technical Consultant, I specialize in assisting clients in overcoming operational challenges and enhancing their efficiency through tailored solutions. By understanding their needs and translating them into actionable strategies, I ensure clients gain valuable insights and optimize their processes effectively.

Background & Skills: With a foundation in Computer Science and over 8 years of industry experience, I possess extensive knowledge of various software and hardware systems. My expertise allows me to navigate complex technological landscapes and deliver innovative solutions that drive tangible results for businesses.

Successful Projects: Over the course of my career at Mieloo & Alexander, I have spearheaded numerous successful projects. Among these, the implementation of inventory and visibility (RFID) systems stands out. Working with large retail and postal organizations, I successfully integrated bespoke software and hardware components to provide invaluable insights. These solutions enabled clients to track inventory accurately, locate items efficiently, and enhance overall operational performance.

'Motivated to Master Finance: Turning Ambition into Success!'

Role and Responsibilities: As a Finance Assistant, I oversee most of all financial aspects. My responsibilities include managing accounts payable/receivable, Financial data entry, invoice processing, Bank reconciliation, Expense management and also other tasks like reporting and Tax and Administrative Support. I am eager to continue evolving in the Finance field and to contribute to strategic financial planning within the company. As a Finance Assistant I see my job as a crucial role to support the day-to-day financial operations of the company.

Background & Skills: Originally from Portugal, I started my career in Hospitality. Luckily, I was "bumped" into the Finance world and found a new passion. Motivated by a desire of growth and knowledge, I am happy to be part of all the improvements that we are making to the streamlined and automated progress of the company's financial procedures.

Successful Projects: One notable project involved implementing a digital expense management system. This system did not only save time but also minimized errors associated with manual data entry. The successful integration of this system resulted in improved financial accuracy and enhanced overall operational efficiency.

'Financial Prowess, Strategic Growth: Leading Mieloo & Alexander to Sustainable Success.'

Role and Responsibilities: As the Finance Manager at Mieloo & Alexander, I lead financial activities, budget creation, data analysis, and regulatory compliance. I am dedicated to optimizing financial performance, streamlining processes, and fostering growth. My pivotal role plays a crucial part in steering Mieloo & Alexander towards sustainable business success.

Background & Skills: After completing my master's in management control at Erasmus University, I specialized in financial analysis and compliance during my tenure at KPMG. I am eager to drive Mieloo & Alexander's growth, I bring a strategic and committed approach to ensure organizational success.

Successful Projects: I successfully executed the implementation of Microsoft Business Central and established robust internal management reporting systems. This initiative enhanced operational efficiency and provided valuable insights for informed decision-making within the organization

'Challenges fuel my passion for learning and innovation.'

Role and Responsibilities:In my role as a Jr. Business- & Technology Consultant, I actively contribute to client interaction, research, testing, solution development, and continuous learning. Engaging in data analysis and problem-solving, I navigate the diverse demands of consultancy.

Background & Skills: Armed with an MBO4 degree in Smart ICT Engineering, I bring a passion for problem-solving and data analysis, coupled with a commitment to continuous learning. My emphasis on communication, adaptability, learning agility, and team collaboration underscores my approach to success.

Successful Projects: Despite being early in my career, I take pride in ongoing personal and professional development. A current project at Scania Parts showcases our team's efforts in finalizing a software solution, optimizing processes, and positioning for future updates—a testament to my active contribution.

''Empowering businesses through innovative solutions is my passion and privilege.'

Role and Responsibilities: As a Solution Architect, I craft solution concepts and ensure their optimal alignment with our products and services. Additionally, as the product owner for our ARC Cloud and Mobile products, I provide strategic direction and ensure alignment with market demands and customer needs.

Background & Skills: Armed with a Master's degree in Mechanical Engineering, specializing in Transport Engineering and Logistics, my journey with Mieloo & Alexander began during my Master's thesis on UHF RFID technology in warehouse logistics. Witnessing its evolution from infancy to a powerful enabler has been remarkable. My expertise spans hardware and software deployment, enabling me to contribute effectively to solution development.

Successful Projects: Notable projects include our collaboration with PVH, leveraging RFID and ARC Cloud to enable real-time in-store stock visibility and enhance stock replenishment. Additionally, I've contributed to our Suitsupply project and various others, each a testament to our commitment to driving business innovation and success.

'"Innovation isn't just about being ahead; it's about staying true to our values and continually adapting in a fast-paced world.'

Role and Responsibilities: As the Solution Director, my role revolves around crafting solutions that keep us relevant in an ever-changing technological landscape. I work tirelessly to ensure our organization remains competitive and flexible, constantly seeking new ways to improve and evolve. It's not about boasting our achievements, but rather about staying grounded and focused on what truly matters: delivering value to our clients.

Background & Skills:With a background in Mechanical Engineering and a specialization in production logistics, coupled with a full-stack developer skillset, I bring a diverse range of expertise to the table. However, I recognize that there's always more to learn and room to grow. It's this humility that drives me to approach challenges with an open mind and a willingness to collaborate with others.

Successful Projects: While I've had the privilege of contributing to some impactful projects, such as the Bonprix Next Generation Retail store and the serverless Event Management Platform for PostNL, I understand that success is a team effort. Each achievement is a testament to the collective dedication and hard work of our team. I'm grateful for the opportunity to be part of such transformative projects and remain committed to our shared goal of making a positive impact in the world.