The EU’s Packaging and Packaging Waste Regulation (PPWR) is raising the bar for sustainability in logistics and production. Companies must increase the use of returnable packaging and prove compliance through accurate tracking and data reporting. This puts pressure on supply chains that still rely on manual registration or incomplete return flows.
Why returnable packaging matters now
Under the PPWR, companies are expected to reduce waste, improve reuse ratios and report detailed packaging data. This includes tracking the circulation of crates, pallets, bins and other reusable transport items (RTIs). Without real-time visibility, it becomes difficult to demonstrate compliance or measure packaging efficiency.
How RFID helps manage returnable packaging
RFID technology enables automated tracking of returnable packaging throughout the entire loop, from dispatch to delivery to return. Each item is tagged with a unique RFID identifier, and fixed or handheld readers register movements in real-time.
This creates a digital footprint for every crate or pallet, allowing companies to monitor turnaround times, location history and loss rates. The result: more control, better data and fewer lost assets.
Benefits of RFID for compliance and efficiency
- Real-time visibility of packaging flows
- Reduced loss and shrinkage
- Accurate usage data for reporting
- Automated return registration
- Improved asset utilisation and inventory accuracy
Mieloo & Alexander’s experience
Mieloo & Alexander has helped companies like Euro Pool System, Heineken and other logistics leaders implement RFID-based returnable packaging tracking. Our solutions integrate with ERP and WMS platforms to make compliance and operational excellence work hand-in-hand.