The new packaging reality
The EU Packaging and Packaging Waste Regulation (PPWR) is reshaping the way brands and retailers think about packaging. From 2026 onwards, companies must prove that their packaging is reusable, recyclable, and transparent across the entire value chain. Non-compliance doesn’t just mean penalties, it can mean losing access to the European market.
Why traceability is critical
Packaging flows are complex. Crates, boxes, returnable packaging, and disposable materials circulate between factories, logistics hubs, retailers, and recycling facilities. Without traceable packaging data, companies risk:
- Failing audits under the new PPWR regulation
- Higher costs due to lost or untracked packaging
- Missed sustainability targets and reputational damage
- Inefficient returnable packaging cycles
This is where RFID traceability comes in.
RFID and smart packaging solutions
At Mieloo & Alexander, we help companies prepare for PPWR compliance by enabling real-time packaging traceability with RFID and IoT technology. With unique identifiers and automated data capture, businesses can:
- Track reusable packaging across every cycle
- Monitor material content and recycling data in real time
- Integrate compliance reporting directly into ERP and WMS systems
- Build circular packaging models with full transparency
Real-world impact
In practice, our RFID-enabled packaging solutions deliver:
- Up to 95% visibility of returnable packaging pools
- Automated compliance reports, cutting manual work by over 50%
- Reduced packaging losses and shrinkage across the supply chain
- A faster path to sustainable packaging goals
Instead of treating PPWR as a burden, forward-thinking brands use it as a catalyst for innovation, building trust, cutting waste, and proving sustainability with hard data.
Why work with Mieloo & Alexander?
With 25 years of experience in supply chain innovation, Mieloo & Alexander combines RFID hardware expertise with smart software platforms that scale across industries. We have already supported clients in retail, logistics, and manufacturing to digitize their packaging cycles , making compliance a by-product of operational excellence.