Mieloo and Alexander
  • 25 Jul 2025

What Is Supply Chain Management and Why It Matters for Growth

How Smarter Supply Chain Management Helped PostNL Grow Efficiently

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Supply chain management is about coordinating the flow of goods, services and information from raw material to final delivery. It connects suppliers, manufacturers, warehouses, logistics providers and retailers in one integrated process.

In a fast-changing market, companies need more than efficiency. They need visibility, control and accurate data. With the help of digital supply chain solutions, businesses gain real-time insight into inventory, demand and logistics helping them stay competitive and meet customer expectations.

Case Study: PostNL and Mieloo & Alexander

PostNL, the largest postal and parcel company in the Netherlands, wanted to improve the efficiency of their parcel sorting centres without increasing complexity. In a long-term collaboration with Mieloo & Alexander, they focused on process optimisation through digitalisation.

We implemented a tailored solution that digitised their workflows and collected real-time data from the operational floor. As a result, PostNL reduced bottlenecks, improved throughput and scaled operations while maintaining full control.

You can learn more about this collaboration in our PostNL case study.

Why Digital Supply Chain Management Is a Growth Driver

Digital supply chain management helps companies operate with more speed, accuracy and resilience. By using technologies such as RFID tags, RFID chips and IoT sensors, businesses gain full visibility into the location and condition of their goods.

Real-time dashboards and forecasting tools help prevent overstock and stockouts, which is crucial in both retail and warehouse environments. Solutions like asset tracking and RFID scanners offer precise data, helping teams make fast, informed decisions.

By automating tasks like inventory updates and replenishment, supply chain systems reduce manual errors and delays. Whether you manage stock in a retail chain or across distribution centres, digital supply chain solutions offer the flexibility to scale and the insight to stay in control.

Why Companies Choose Mieloo & Alexander

With over 25 years of experience in supply chain transformation, Mieloo & Alexander supports clients across Europe in retail, logistics, manufacturing and pooling.

Our modular systems are built on our own software platform and are tailored to your operations. From RFID integration and RFID readers to dashboards and warehouse visibility, we deliver practical tools that grow with your business.

We support you from first idea to full implementation and beyond. You’ll find our solutions in logistics hubs and supply chains across the continent.

Ready to Digitise Your Supply Chain?

Would you like to improve your inventory accuracy, automate processes or gain better control over your supply chain? Start with one site or process and expand as the results become clear.

Contact us today to explore how we can help. Or visit our customer stories to see our solutions in action.