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Opening Bon Prix Pilot Store

On 14 February, the Bonprix Fashion Connectstore opened at the Mönckebergstrasse in Hamburg. Fashion united was present at the opening and has placed a beautiful image report about this on their website.

Mieloo & Alexander is responsible for the in-store logistics processes that run in the background of the store. Our RFID System provides both the consumers and the app for the employees with up-to-date data about the stocks and locations of the garments.

Shopping Guide

The Shopping Guide below gives a good impression of how the shop works. Bonprix hopes to eliminate a number of disruptive factors for its customers and to offer a unique, digital, shopping experience.


The pilotstore of Bonprix gives us great insight in the possibilities that RFID and IoT can create for the fashion industry.

If you want to know more about these opportunities contact us.




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Wegalaan 24 - 2132 JC - Hoofddorp